Alice Okefe

Alice Okefe is an accomplished esthetician, entrepreneur, educator and beauty business consultant with over 15 years of experience in the beauty and wellness industry. Recognised for her expertise in advanced skincare, client consultation and business development, she has dedicated her career to helping individuals achieve healthier skin while empowering beauty professionals to build profitable and sustainable businesses.

As the Founder and Chief Executive Officer of Lizaffair Beauty Spa, Alice has established one of Abuja’s trusted skincare and wellness brands, renowned for delivering evidence-based skincare treatments, exceptional customer experiences and ethical beauty practices. Under her leadership, the spa has become a destination for advanced facial treatments, chemical peels, skin analysis, wellness therapies and personalised skincare solutions designed to produce lasting results. She runs two locations across Abuja, and the brand is still scaling.

Driven by a passion for raising industry standards, Alice founded the Lizaffair Beauty Academy, where she trains aspiring and practising estheticians through practical, hands-on education. Her training programmes focus not only on technical competence but also on consultation skills, treatment protocols, business systems, pricing strategies, customer retention and operational excellence equipping beauty professionals with the tools to thrive in a competitive industry.

Beyond aesthetics, Alice is widely respected as a beauty business consultant, mentoring spa owners and entrepreneurs on business growth, operational systems, customer experience, marketing, team development and profitability. Her practical approach combines real-world experience with structured business strategies, enabling beauty entrepreneurs to transform their passion into sustainable enterprises.

Known for simplifying complex skincare concepts, Alice is a passionate advocate for skin education before product recommendation. She believes that effective skincare begins with proper skin analysis, accurate diagnosis and individualised treatment planning rather than trends or guesswork. This philosophy has made her a trusted voice for clients seeking results-driven skincare and professionals looking to elevate their standards of practice.

An ITEC-certified esthetician with continuous professional training in cosmetic science and advanced aesthetic procedures, Alice remains committed to lifelong learning and staying at the forefront of global skincare innovations. She regularly invests in international education, industry research and emerging technologies to ensure that her clients and students benefit from the latest evidence-based practices.

Today, Alice continues to build a legacy that extends beyond beautiful skin. Through her businesses, educational programmes, speaking engagements and mentorship, she is shaping the next generation of beauty professionals while championing professionalism, integrity and excellence within Africa’s beauty industry.